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Incredible Benefits Of Gold In Skincare – Why Holika Holika Has An Exclusive Gold Range

Incredible Benefits Of Gold In Skincare – Why Holika Holika Has An Exclusive Gold Range

The sheen of gold, the most loved metal extends even into skincare. Timeless as it is, gold is as safe to wear on skin as it is on the body. It has rightfully become a very sought after ingredient due to its anti-inflammatory, antiaging and antioxidant properties. What’s more, it is non-irritating to skin and therefore abundantly used in luxury skincare. Gold infused skincare lends radiance and a healthy look to skin. We say this with confidence as dermatologists all over the world endorse the view.

In What Form Is Gold Used In Skincare?

Colloidal gold which is fine powdered gold, also called ‘nano gold particles’ is used in skincare formulations due to its small size and its ability to penetrate deeper into the skin to the target cells, according to a 2018 study from the Journal Of Pharmaceutics.

Benefits Of Gold In Skincare & Why You Should Incorporate Gold In Your Skincare

  • Reduces inflammation (hence beneficial to acne-prone skin too)
  • Plumps skin, minimises fine lines and wrinkles
  • Protects skin from free radical damage

Gold is known to aid better penetration of the accompanying ingredients in any formulation.

The nano gold particles help promote firmness and improve elasticity of skin due to which gold is considered a good antiaging ingredient. They also provide protection from environmental pollutants and sun damage, which are skin’s biggest detractors and aging factors.

Gold is also known to heal and accelerate wound healing. This precious metal has been used for generations in Ayurvedic medicines and beauty applications – it is panacea for skin rejuvenation and longevity.

Is Gold Safe On All Skin Types?

Gold is generally safe, but those with sensitive skin or with known metal allergies could tread with caution. A patch test is most advisable for such users. Gold is used in face masks, creams, serums, under eye creams and oils and each of these are used differently in terms of application. It is always a good practice to read the usage instructions for each brand and product.

Dermatologists do advise against using gold along with retinol or AHA in the same routine to avoid any possible irritation. If your skincare regime has both on the list, the best way to proceed would be to alternate gold and retinol. Some skins however tolerate and are quite happy to combine both!!

Ingredients like Niacinamide, Caviar, Peptides and Royal Jelly work best in conjunction with gold. Like we said earlier, gold aids better penetration of its accompanying ingredients, and Holika Holika uses them all to their best advantage. They have created an entire range of skincare products with 99.9% colloidal gold as their hero ingredient to repair  and rejuvenate skin, leading to a firm, radiant and healthy look.

Prime Youth 24K Gold Repair Toner to calm and rejuvenate the skin, to create a radiant and healthy complexion. The formula revives fatigued skin and restores skin back to its natural pH levels which can get affected during cleansing.

Prime Youth 24K Gold Repair Emulsion is lighter in texture and hence can be used in hot and humid weather. It can also come in handy when you do not want to use a heavy moisturiser. Easy to carry during travel and is suitable for a quick moisture boost touch up.

Prime Youth 24K Gold Repair Ampoule is a time tested, gold infused product for a radiant and healthy glow. Infused with the restorative powers of colloidal gold, it stimulates cell regeneration, repairs skin and works even at the dermal layer imparting thickness and collagen density.

Prime Youth 24K Gold Repair Cream is a boon to dull and tired skin, and can be applied to brighten up in the daytime, or for skin to rejuvenate while you sleep. It can be used under makeup too.

Find Out Why Korean Skincare Is Good For Indian Skin

Natural Korean Skin Care
Natural Korean Skin Care

Find Out Why Korean Skincare Is Good For Indian Skin

The most often asked question is whether Korean skincare products suit Indian skin. Yes, they do and here is why…… Skin is skin across all humans, its basic structure and functions being identical amongst all humans.. It is the largest organ in any human body and provides a super-efficient barrier that protects our internal organs as also giving us a certain look by its colour, texture and density. What is it then that makes skins look different across the globe? Ethnicity, race, climatic conditions and finally our genes, all of which are not under our control. K-Love India takes you through how Korean skincare can benefit Indian skin.

So, how is Indian skin different from Korean skin?

Korean skin is much lighter (fair) with yellow undertones in some, and that is a genetic and ethnic benefit. The Korean peninsula lies in the temperate zone and hence its people are not exposed to very harsh sun rays like the Indians. The texture is also smooth and even due to the fact that Koreans take skincare seriously and begin their skincare as early as babyhood.

baby-skin-care

Indian skin can vary widely with skin tones ranging from very light to deep brown due to differences of region and race. Indian skin textures also vary depending on climate, genetics and lifestyle. Skincare is still not a priority with majority of the population. Sunscreen is still viewed with suspicion amongst multitudes of Indians, whereas that is the first skincare anyone must take up.

What Koreans do differently?

Indian skin and Korean skin, both range between Type III and VI on the Fitzpatrick scale which means they are more prone to tanning and less likely to get sunburnt. But they are also prone to pigmentation. Hence, sun protection is crucial to maintaining skin health in both skin types.

Beauty care, particularly skin health scores very high on a Korean’s priority list. It is said that Koreans teach their babies skincare as early as they train them on brushing their teeth!! Hence, a Korean has perfected the art of skincare over decades by the time they are in their twenties, which means consistency pays big time.

  • They religiously adopt an AM and PM routine.
  • They prioritize skincare over makeup, using makeup only to enhance beauty and never resort to a cakey made up look.
  • Koreans are innovative and use a lot of natural ingredients like green tea, licorice, propolis, snail mucin etc to nourish their skin.
  • To achieve the skin of their dreams, Koreans use multiple products, ranging up to 10 in number and they apportion them in their day and night routines, thereby making them personalized.
  • The philosophy of Korean skincare is to strengthen the skin barrier, the epidermis, which protects skin from external aggressors and prevents TEWL (transepidermal water loss).
  • All Korean skincare products are formulated to suit sensitive skin, which makes them safe on all other skin types.
  • Korean regimen has been designed to work long term and does not focus on overnight quick fixes.
  • All the above help them get that lit-from-within glow

What is Korean 10-step skincare routine?

Korean skincare is all about customisation – about paying attention to what ingredients suit one’s skin; about layering the right products in the right order; about understanding the needs of your skin. The 10-step routine is very often misunderstood as being mandatory, and as being used every day, twice a day. Far from it. The 10 steps are completely optional, you can pick and choose those that your skin needs, or divide them into AM/PM routine, or use them on rotation, or use some daily and some weekly. Now, isn’t that cool?

  1. Makeup Remover & Oil Cleanser – to remove makeup and stubborn dirt and grime
  2. Water based cleanser (Foam cleanser) – to remove any remnant makeup or dirt
  3. Exfoliator – remove dead skin cells, clear clogged pores, refresh and brighten skin
  4. Toner – to remove residual oils, dirt, prep your skin and restore pH
  5. Essence – to improve hydration and increase cell turnover
  6. Ampoules, Boosters & Serum – to target specific skin concerns, to smooth fine lines, to fade sunspots & acne scars, to strengthen skin barrier
  7. Sheet mask – to hydrate, refresh and plump up skin
  8. Under eye cream – to nourish the delicate under-eye skin, minimize wrinkles & dark circles, puffy eyes
  9. Moisturizer – to restore hydration and reduce signs of aging
  10. Sunscreen – to protect skin from UVA and UVB rays, pigmentation and skin aging

So, there it goes and also adds up to an efficient and effective skincare.

Can Indians adapt to Korean skincare in their daily life?

Yes, most certainly and here are a few tips on how to…..

Deep cleansing or double cleansing is a daily activity and is a must, especially for those who wear makeup, and those who are out all day.

Exfoliator can be used once, or twice a week, depending on your skin type and condition.

Toner can also be used selectively as per need.

Essences, serums and ampoules are again optional, but most skincare savvy people use them on a daily basis, for they recognise their benefits very well.

Sheet masks can be used periodically, or as quick fixes just before an event.

Under eye creams can be reserved for bedtime, as they are quite rich and nourishing.

Moisturizer is a daily must, both AM & PM.

Sunscreen is also a daily must, whether indoor or outdoor, on sunny days as well as cloudy ones.

Most Korean beauty products are gentle and safe as their main ingredients are natural and are formulated by harnessing superior chemistry and technology. Moreover, there is an ingredient commonality between Korean and Indian skincare products. Some of them are turmeric, aloe vera, propolis, honey, licorice, green tea, rice extract, centalla asiatica and many many others.

They are created to pamper and nurture skin long term, protect and nourish it.. Good skin is not about using more products, it is about using them in the right order. K-Love India can help you make the right choices.

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